We Britons have many reasons to be thankful for Australia. If it weren’t for Australia, we wouldn’t have Dame Edna, koala bears or even Foster’s (okay, so two out of three). Stereotypically, they’re a bit mad. Admittedly, we wouldn’t change a thing, like the idea of deep-fried Mars bars or Russell Brand. Yet they now have another staple to add to their agenda – ‘NekNomination’, a new social drinking game that has made its way overseas to the majority of the student population.
Innocently, I spent my weekend scrolling down my Facebook news feed for ‘bantz’ and growling at anyone who was brave enough to beat my Flappy Bird score of 9, only to come across an intriguing video that one of my friends posted. 34 likes, a filthy pint as the display picture for the video and comments that ranged from ‘Proud and slightly disgusted’ to ‘What have you become?’. This couldn’t be good.
After four minutes of watching lager getting mixed with a raw egg, SPAM and a variety of other foul foods, only to have it chugged to a backing track of ‘I Need a Hero’, I struggled to process what I had just witnessed. A video of my childhood friend quickly degrading himself in the name of a 24 hour nomination was both nauseating and thrilling. Ending the video with ‘I nominate…’, I prepared myself for what was coming: The Student Apocalypse.
Being a first year, I’ve steadily opened myself up to a whole range of dysfunctional drinking games. ‘Ring of Fire’, ‘Canoe Race’, ‘Beer Pong’ – but never anything like ‘NekNomation’. Never before have I seen my brother mix ‘Frosty Jacks’ with gravy granules and mouthwash together; nor have I seen a woman ride on horseback into Tesco to then down a pint with pride. The rules about social media have gone straight down the loo, come back out of the loo, mixed with Budweiser and paprika and drunk through a Chemistry department funnel. Is it the best thing to happen since Flappy Bird, or is it just blatantly moronic?
I could sit here banging on about ‘down with lad culture!’ and be a sensible student. In all honesty, students love this sort of thing and it’s a celebrated part of student culture. Primarily, we’re here for a higher education degree and an expansion in our life skills; but we’re also here to nick traffic cones and have a ruddy good time. ‘NekNomation’ is just another way of being a bit of an idiot, each to their own.
Understandably, with any form of drinking game or student bedlam, it has its consequences. The ‘NekNomination’ page from Northern Ireland was taken down as the result of two people having died from playing the game and attempting to better their peers. Also, universities and employers can view your Facebook profile and see the video, which could potentially be damaging to future employment prospects.
My intention isn’t to sound like a parent with ‘finger-wagging syndrome’. Of course it’s an individual lifestyle choice, and that should be respected. Personally, it could be seen as the start of a phenomenon that does some good in the world besides getting you a boost in likes and pride. One of my friends in Education posted on Twitter: ‘Quite liking the idea of #RespektNominate screw downing a drink, instead do something nice for somebody or yourself instead’, whilst Ireland’s Radio Nova are attempting to get #NekDonation trending to other radio stations in an effort to raise money for charity.
From events like ‘Dryathlon’ and ‘Movember’, there are examples everywhere that people are willing to make the most out of something potentially dangerous than get rid of it before it escalates. Think cuddly Gizmo from Gremlins – sure, he can turn into a destructive, ferocious monster if you encourage it, but look how darn cute he is when you give him love and a Barbie car! As long as we ensure that people are aware of the impacts of this nutty craze, be relatively sensible and help to promote its possible benefits in helping charities and organizations, this student gremlin need not be put into a microwave and blown to smithereens.
Also, for those concerned, yes, I have been nominated myself. My brother nominated me about a week ago and I’ve still yet to figure out how to do a healthy ‘NekNomation’. So far, the main ingredient is a Nourishment drink… procrastination is certainly getting the better of me.