Project ‘IGN Freelance’ – Sample 2 (Black Ops II Grosses $1 Billion In 15 Days)


Another year, another Call of Duty. And guess what? The game that everyone asks for at Christmas time is still breaking records.

Activision have announced on their website that Black Ops II, the sequel to 2010’s Black Ops, has grossed $1 billion within a mere 15 days, making it the fastest-selling entertainment product in history.

What’s more, Black Ops II has logged a staggering 150 million hours worldwide on Xbox Live and Playstation Network, according to Activision‘s statistics.

The publishing company aren’t strangers to this kind of success. The mantle was previously held by last year’s Modern Warfare 3Infinity Ward‘s show-stopping conclusion to the Modern Warfare trilogy, which reached $1 billion in retail sales in just 16 days. Prior to that was James Cameron’s Avatar, when sci-fi geeks flocked in their hundreds and thousands to help the film generate $1 billion within 17 days.

Activision are aware of the impact of the Call of Duty series and what it takes to continue to make a mark in the entertainment industry:

“Entertainment franchises that captivate audiences for as long as Call of Duty has, on the scale that Call of Duty has, are very rare things. And it takes a lot of brilliant people working across many different disciplines to make it happen. It is incredibly humbling and gratifying to be a part of,” said Eric Hirshberg, CEO of Activision Publishing.

“In order for Call of Duty to remain the entertainment juggernaut that it is, and keep our fans coming back for more, we need to continue to bring fresh ideas and new innovations to the table every time, while always staying true to what people fell in love with in the first place. That’s what we did with Call of Duty: Black Ops II, and that’s what we intend to keep on doing.”

“This is an incredible milestone for an incredible franchise, and I want to thank every passionate, talented, committed person on our team who made it happen.”

Black Ops II is available for purchase on Xbox 360, PS3, PC and Wii U, with a recently announced DLC pack available soon.

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